CARMEL, IND.
- July 13, 2010 - Ingersoll Rand Security Technologies today announced that
the American Brands Council, a distinguished group of independent advertising,
marketing and communications professionals, has selected Schlage for inclusion
in the 2010 edition of America's Greatest Brands, which pays tribute to the
strongest brands in the country every year. Volume 8 of the hardcover book
is due out in September.
In judging
a brand's worthiness, the Council considers a number of factors, including
brand quality, resilience and longevity, market leadership and dominance,
customer loyalty and social responsibility. But what defines the essence of
a great brand? Michael Capiraso, Council member and former Chief Marketing
Officer for Nike subsidiary Cole Haan, explains it this way: "When we
connect to a great brand, we have a visceral reaction. We feel an intrinsic,
emotional link. We want to own it. We want to experience it again and again."
The chapter
devoted to Schlage traces the company's 90-year history-from the first push-button
lock (patented in1921) to today. A section on Brand Values explores the deeper
meaning of Schlage's tag line, "Real Security Sets You Free," which
stems from the company's core value and belief that everyone should be free
to enjoy the best things in life.
"It
should bring great satisfaction to our marketing partners - distributors,
integrators and dealers - that the American Brand Council has recognized Schlage
as one of our country's greatest brands along with the likes of Walmart, Coca-Cola,
Staples, MLB and Crayola," said Raj Venkat , vice president, marketing,
commercial solutions for Ingersoll Rand Security Technologies, the parent
company of Schlage. "Since the value of any brand is fundamentally defined
by how it connects with the end-user, the promotion and leverage of the Schlage
name should be of great help to our marketing partners. They should repeatedly
let their customers know that, because of our continued commitment to quality
and reliability, they can trust Schlage products, processes and people to
be as fundamentally sound today and in the future as they have been in the
past."
For more
information on America's Greatest Brands and the American Brands Council,
visit www.americasgreatestbrands.com.