Promises of "free access to"... "fantastic offers of"... and "important notifications from"... are among a slew of offers bombarding e-mail boxes. As consumers want to cut down on e-mail volume, businesses need a way to contact potential customers. There is a fine line between spam and wanted solicitations.
The good news... there are ways to reduce the flow of e-mail spam solicitations to a trickle:
- First and foremost, don't respond to spam - for any reason. If you do, you'll be singled out for even more attention.
- If attempts to remove yourself from a mailing list don't get results, contact the Federal Trade Commission. The FTC frowns on the failure of a spam sender to carry out an "unsubscribe" order.
- Visit the Direct Marketing Association's consumer assistance site and learn how to avoid solicitations from the DMA's member companies.
The dilemma for businesses, of course, is how to reach potential consumers without irritating them. Having an effective privacy policy that you really honor and live by often is all that's required. Allow consumers to "opt-out" of having their information shared with other vendors.
Brigham Scully is proud to announce the addition of two Ingersoll-Rand organizations to our security family — Recognition Systems (biometric hand geometry) in San Jose and Locknetics (electronic locking systems) in Connecticut. These two join our other four security industry powerhouses. See them all at www.brighamscully.com.
Our clients don't have to wait long for major ink. Zebra's Eltron Card Printer Products — after only two months — has articles already placed in Access Control's March issue (Rite-Aid); the April issues of Security (New Balance), Security Products (National Park Service) and ST&D (Pittsburgh Pirates) and the July issue of School Business Affairs (Cleveland Hill School District - Cheektowaga, NY). Just to mention a few.
In early March, we'll be at ISC West in Las Vegas for our security accounts and mid-month at National Manufacturing Week in Chicago for nMetric.